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About us

ALE sarl
156 Avenue Francis de Pressensé
F – 69200 – Vénissieux

T. : +33 437 900 199
F. : +33 478 002 218


 ALE premises

The team: Richard PAGE and Jean Marcel HORELLOU first met in 1984. In the early Nineties, both made their own experience of creating an individual sales company. Their common interest for both technological innovation and independence in business resulted in them founding ALE in 1999. Over the years, 10 other members with various backgrounds, but sharing the same human values, joined the ALE team.

Skills: Today, three young, yet skilled and experienced R & D engineers provide ALE with permanent innovation in the field of non contact variable data digital identification. Four specialised permanently trained technicians assume full responsibility for production and after sales service in order to match demanding quality standards. Always available commercial support, rigorous sales administration and self financed growth provide distributors with the confidence they need to research appropriate applications and sell tailor made ALE systems.

A philosophy: Technical competence, customer care, mutual respect, intellectual honesty are daily commitments that have built strong partnerships between the manufacturing company and it’s distributors. As a result, the ALE brand is now promoted in more than 30 countries throughout the world, and daily used in worldwide famous reference accounts.

A location: Most European industrial key cities are located and directly accessible within two hours flight from Lyon. Lyon is also only two hours away from Paris Charles de Gaulle airport via high speed train (TGV).